InGenius acquires mortgage recruiting platform SIMPL

Another merger and acquisition deal has hit the housing industry. Real estate and mortgage intelligence provider InGenius announced Wednesday that it has acquired SIMPL, a recruitment platform designed to support retail mortgage branch managers, and it has incorporate it into its existing data tools.

Built by Fobby Naghmi and John Perry, SIMPL stands for Strategic Intelligent Management of People and Leads. The financial terms of the sale were not disclosed.

“Recruiting isn’t just about finding people — it’s about building the right team,” Naghmi said in a statement. “Our goal was to create a cost-effective platform that could be used in the real world — by real producing managers who want to grow their footprint. SIMPL had to be powerful, yet practical. That’s why we say: Keep it SIMPL.”

SIMPL now lives inside InGenius 2.0, pairing recruiting workflows with the most accurate mortgage data available. From first outreach to signed offer, SIMPL helps recruiters and managers track conversations, automate follow-up and organize the entire journey.

“Users who spend just 20 minutes a day, three times a week, consistently hit their recruiting targets,” said Jeff Walton, CEO of InGenius. “That’s just one hour a week. SIMPL removes the guesswork, repetition, and delays — and makes it easy to focus on results.”

Specifically built for producing branch managers and business development leaders, SIMPL offers a suite of tools to streamline and accelerate recruitment. The platform features accountability tracking, customizable candidate journeys, and ready-to-use resources like scripts, email templates and text message copy to drive engagement.

The integration of SIMPL with InGenius empowers sales leaders to expand their teams more efficiently without sacrificing their production. The solution is designed to address one of the mortgage industry’s most persistent challenges: how to recruit effectively while managing the demands of a full production pipeline.