K2 Omni Group joins eXp Realty

The top brokerage in the country by transaction side count is welcoming another top-producing team. K2 Omni Group is joining eXp Realty, according to an announcement on Tuesday. 

The team was founded by Kiki and Kristina Salcido, along with their business partners Nathan Armstrong and Berenice Holden. The team was formed as Simply Real Estate, a New Mexico-based boutique brokerage co-founded by the Salcidos in 2019. The firm rebranded to K2 Omni in 2024, with an aim to create a national platform. 

“K2 Omni Group has demonstrated remarkable growth and innovation in just a few short years,” Leo Pareja, the CEO of eXp Realty, said in a statement. “Their ability to deliver high production while building a culture of collaboration and community makes them an ideal fit for eXp’s platform.”

In 2024, when the team had just 22 agents, it closed 313 transactions for a total sales volume of $105 million, according to the release. The team has since grown to 56 agents and 12 support staff, along with its four managing partners. The team has a diverse geographic footprint, serving clients in Albuquerque, Santa Fe, and Las Cruces, New Mexico, as well as Boston, Dallas-Fort Worth, Phoenix, Tampa and Orlando. 

The team’s leaders said they are hoping the move to eXp helps them accelerate their expansion plans. 

“We realized how tricky it was to start brokerages in each new state. Finding brokers, setting up infrastructure, dealing with the logistics — it all slowed us down,” Kiki Salcido said in a statement. “The idea that we could turn the lights on overnight was what really appealed to us.”

“The systems, comp structure, and national reach weren’t just impressive — they were scalable. And after seeing how others leveraged the platform to grow without losing control of their brand or their culture, we realized eXp was the missing piece to make K2 Omni Group go National, and one day, International,” Kristina Salcido said in a statement.